I work with small businesses and nonprofit organizations to establish strong digital brands. I offer services ranging from communications and PR strategy to the management of special editorial and marketing projects.
Working as the Director of Communications for AHF, I provide content, strategy, and guidance around the non-profit’s wide range of real estate and historic preservation projects, as well as supporting the organization’s marketing operations across properties. Plus, I get to explore and ogle historic buildings quite a bit, so it’s pretty perfect for me.
Image by Porter Gifford.
Back in 2019, The Charles River Speedway was in the midst of a huge transformation from a vacant, run-down complex of former park administration buildings to a revitalized hub of local food, drink, and community. Working with Architectural Heritage Foundation (AHF), I helped capture and share the property’s rich history from the development phase through its first few years in operation as a community hub. This long-term, multi-year role included branding, communications strategy, website building, project management, as well as team and community building.
Images by Christian Phillips.
This project gave me the chance to work as a team with a wonderful website developer.
Together, we identified the scope and defined the direction. She took on the backend work, while I focused on sourcing images, writing copy, and overall project management. The end result? A clean, professional, and polished website that does a great job telling the Avenue Development story and showing core offerings.
Sometimes you hear a new idea and it just floors you. Flexetail is just that - mobile, flexible retail that can be anywhere, anytime. I was part of the start-up phase of this growing company, helping with strategy, communications, and building the brand and the audience for this new and very exciting concept.
Images by Daniel Nysted.
I feel lucky to have connected with Peg Galliard, a one-woman show who swirls around Boston connecting young musicians to non-traditional venues and new audiences. During its start-up phase, I provided So Good Sounds with marketing and communications services, supporting Peg’s mission of creating curated concerts that foster community connection.
This was my chance to help two brilliant women launch their new executive coaching business, Watershed Co. Lucia and Julie both have incredible stories and professional backgrounds - they just needed help making it cohesive and effective. Working collaboratively, we developed strong copy that was just the right mix of polish and authenticity.
