For many authors - there is a gap between what your publisher’s publicity and marketing team can do for you and what you want to accomplish. As both the publishing industry and media landscape continues to change, expectations of what authors must do for their books becomes more overwhelming by the day. The PR/Marketing/Self Promotion machine can feel daunting, endless, and sometimes technologically or logistically out of reach.
This is where I come in.
I don’t offer a one-size-fits-all approach, because everyone has different audiences and different goals. Together, we will figure out what your book needs, and come up with creative marketing and publicity solutions that result in a reasonable and effective plan.
** I also work directly with publishers! Need someone on the ground in Boston or New England to help with a regional campaign? I can work with your marketing and publicity departments to refine your lists, your pitches, or create unique tour event offerings.
CURRENTLY! I am working with New York Times bestselling author J. Courtney Sullivan as she prepares to launch her sixth book, The Cliffs in July, 2024.
In need of a new website and some social media guidance, as well as some pre-publication marketing strategy, Courtney and I are working on a New England-focused communications plan that is both effective and within the author's comfort zone.
Learn more and buy the book today! www.jcourtneysullivan.com
This cookbook continues to save me. Whenever I am in need of some modern kitchen wisdom, I turn to Leigh Belanger’s family-focused chalkboard menus, where she instructs us to plan ahead, cook smart, and to help our future selves at meal time. The whole Union Park Press crew was actively involved in the process: editing, testing, photo shoot prepping, cooking, styling and cleaning. We all learned so much! (And we ate so well.)
What do you get when you ask two chefs to write a book about the art of making hamburgers? A wild ride through insane pickles, homemade cheez whiz, stacks of frizzled leeks and a chapter called “Junk Drawer.” This was one of the most creative projects I’ve ever worked on, where my role ranged from spending long days in restaurant kitchens and backyards helping photographers get the perfect hamburger “centerfold” shots to planning a late night industry-focused launch party at a Boston steakhouse.
One of my favorite things to do is to discover a new-to-me region through its food. (You know, that whole "sense of place" thing.) The Farm Coast of Massachusetts is featured in this cookbook beautifully through recipes, farmer and purveyor profiles, and evocative photography. Working on this book made me a huge fan of this area and its excellent food. Also important to note: our book launch at Westport Vineyards was probably one of the prettiest - and tastiest - events I’ve ever attended.
Dirty Old Boston started as a Facebook page, where Jim Botticelli would share nostalgic images of Boston in the days of yore. But these weren’t the prim and proper photos we see in most history books - here, the grittier, the better. We approached Jim with the idea of making a book to showcase Boston’s recent past throughout the 1940s - 1980s, coupled with narrative history and insider information. We opened up the process to history buffs - professional and amateur - receiving photo submissions from a whole range of Bostonians.
Dirty Old Boston was a hugely successful book and a real experience to make. The rest, as they say, is history.
Every New Englander loves Marshmallow Fluff, right? And not surprisingly, this book was so much fun to publish. There were trips to the Fluff factory (which is like a living time capsule), insane vintage recipes using Fluff, an exploration of early radio advertising, and a deep-dive into the history of candy making. Throughout the process, author Mimi Graney was up for anything, and wrote a wonderful food history of one of our regions’ greatest offerings. Fluffernutters for life!
What do you get when you pair the craft beer era with a long look at New England’s cultural and industrial history? This gem of a book. We learned so much - from the beer drinking habits of the pilgrims to the development of whole Boston neighborhoods built around breweries. As with all Union Park Press books, we worked with many unique stores to carry and sell this book, which expanded our marketing and sales in a really creative way. Plus, the book tour was a lot of fun!
